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Dec, 2006

Skills Separate Those Who Win and Lose

This is a story of 2 people who want to create a successful Internet business.

They both graduated from the same high school and college. They are the same age and they live in the same small town in Upstate New York (USA)

But, Guy #1 doesn’t know H-T-M-L from L-A-T-T-E.

Guy #2 not only understands that HTML is what goes into your website and LATTE is what goes into your stomach, he also knows how to use them in the right way to achieve his desired results. (Yes, caffeine is a necessary ingredient of success

They both have a strong desire to succeed, but Guy #2 has some skills that will help him succeed and can build simple websites in an afternoon and test them within minutes.

Guy #1 has no skills. So when he does have an idea he would like to test, he has to wait for his ‘web guy’ to come back from vacation to just tell him what he wants. Then he has to wait for his ‘web guy’ designer to build the site. Of course, the web guy has dozens of clients, so even creating a simple website for Guy #1, it could take weeks.

In the meantime, Guy #2 has his site built and has already started testing it - all completed in an afternoon.

Which one do you think will be more successful online?

There’s a common theme I’ve been hearing from a lot of people I talk to when it comes to being successful online

The common theme is that they are all able to design and create their own simple websites. I’m not talking about anything complicated just simple but attractive websites that are built and uploaded so they are visible online.

There are exceptions. Yanik Silver outsourced almost all of his sites at the beginning of his Internet business, but he was already doing well in the offline world in direct marketing so was able to afford to outsource his online stuff.

I learned HTML in 1994 when I bought a book (a real book, not an ebook) produced by Netscape that showed you how to write basic HTML.

From that simple book I was able to create my own websites at will and now generate hundreds of thousands of dollars in sales each year online as a direct result of knowing HOW to create my own webpages and sites, fast.

If I did not learn how to create my own websites, whenever I wanted to, I am sure I would have had no success, or very limited success, online because when I started out I didn’t have any money to hire a web designer

The same skills I learned in 1994 I still use today because even thought the tools have changed, the basics of HTML and creating your own sites has not. It’s pretty simple to do, if you have the right knowledge.

For 95% of those who have found success online, the common theme is that they are able to:

1) Build websites at will -in an afternoon if they want
2) Make minor or major changes to those sites at will
3) Test by creating webpages fast and getting them online
4) Create attractive websites that sell

Let’s think about this for a moment.

Websites are the ’stuff’ of the web.. it’s what makes you money. If there were two guys, like our story above, which one do you really think has a chance at being successful and which one doesn’t?

It the guy with the skills, right?

It’s the same online as it is offline. The guy with the skills wins.

Marlon Sanders, a guy who’s been online and offline and successful at both, has come up with a brand new product that makes you a ‘website building ninja’ overnight called Design Dashboard.

It’s a comprehensive but easy and fun way to learn how to create your own websites from scratch. It reminds me of the book I read in 1994 but even better because it’s interactive with videos and tutorials.

Seriously, do yourself a favor and invest in yourself and learn how to build a decent looking website… once you go through these tutorials, you’ll have skills in no time at all.

Then YOU will be the master

Why is this important to learn?

Imagine being able to setup a squeeze page in a few minutes, or a sales page that looks awesome in an afternoon or less and being able to make money at will because you can move quickly, get it done and start testing right away.

See an affiliate product you’d like to promote? You can setup a page that pre-sells it in minutes and start sending traffic to it through PPC to test it - all in a few minutes once you learn these skills!

Click here to check it out

Nick Marks


 

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